Crypto Casino Affiliate Marketing: How Commission Works

Crypto casino affiliate marketing pays you for players you refer, usually in one of three ways: a percentage of the net revenue those players generate (revenue share), a one-off fee per qualifying depositor (CPA), or a mix of both (hybrid). Some crypto-native casinos add a fourth model that pays on the amount wagered rather than on what the casino wins. This page explains how each formula works, with worked numbers, and the clauses that quietly move the result: deductions, negative carryover, sub-affiliate tiers and coin-price swings.

All figures in the examples below are illustrative unless a source is named. Programme facts were checked on the programmes’ own pages on 7 October 2026.

Where the money comes from

A casino’s gross gaming revenue is simply what players stake minus what they win. From that, operators subtract costs before your percentage applies. The published 79 Affiliates terms (version 1.3, 2 March 2026) spell out a typical chain: real-money stakes, minus real-money wins, minus an administration fee, minus paid bonuses, minus transaction costs and chargebacks, minus gambling taxes and VAT. What is left is net revenue, and your share is a percentage of that.

Two details in those terms matter more than they look. The administration fee bundles licence, game provider and platform fees, and its rate is not published. “Paid bonuses” means bonus money a player has actually converted to cash by meeting wagering, not every bonus credited.

Affiliate programme or referral programme?

Many crypto casinos run both, and they are not the same thing. A referral (refer-a-friend) scheme is aimed at players: you share a personal link from your casino account and earn a small reward when friends play. BC.Game’s referral page, for example, advertises a commission on referred friends’ wagers plus a fixed referral reward, and tells bigger promoters to contact its business address for special conditions. An affiliate programme is a business contract with tracking, reporting, invoices and marketing rules, built for publishers. If you run a website or channel, the affiliate route is the one designed for you.

Revenue share, step by step

Suppose a month’s activity from your referred players looks like this, with an agreed 35% share. These numbers are invented for the example; real admin fees are negotiated and often unpublished.

Notice the gap: 35% of gross revenue would have been 4,025, but after deductions you receive about 22% of it. When comparing offers, a lower headline share with fewer deductions can beat a higher one.

Revenue share is also lumpy. A single high-roller who wins big can push a month’s net revenue below zero, which is where the carryover clause comes in.

Negative carryover in practice

Negative carryover (NCO) means a losing month for the casino is deducted from your future months before you earn again. Without it, each month starts from zero. Here is the same two-month sequence under both rules, at 30% share:

That one clause is worth 1,920 over two months in this example. 79 Affiliates states that a negative month is not carried over, a point we check in every programme review under our review criteria. Other programmes keep NCO or apply it only above a set size, so read the definition rather than assuming either way. Our programme directory records each programme’s position where it is published.

Commission on wagers: the house-edge formula

Some crypto casinos skip net revenue altogether and pay on a theoretical edge. Stake’s affiliate page publishes the formulas and a default commission rate of 10%:

• Casino: (edge as a decimal x amount wagered / 2) x commission rate, using each game’s own house edge.
• Sportsbook: (0.03 x amount wagered / 2) x commission rate, because every sports bet is treated as a 3% theoretical edge.
• Poker: rake x commission rate.

Worked through for one month at the default 10%:

Nothing in these formulas depends on whether players won or lost, so a lucky month for your players does not cut your pay, and there is nothing to carry over. The trade-off is that low-edge games such as dice earn very little per dollar wagered. Our review of Stake’s affiliate programme covers its other terms.

CPA and hybrid deals

CPA pays a fixed amount once for each new player who meets agreed conditions, typically a minimum deposit and some wagering. Under the 79 Affiliates terms the fee is set case by case, and once a CPA is paid for a player no revenue share or other payment is due for that player unless agreed in writing. CPA suits paid traffic and short campaigns where you want cash now and do not want to carry the risk of a player’s later results.

A hybrid combines a smaller CPA with a lower revenue share. 7BitPartners, for instance, lists CPA, revenue share of 25-50% of net gaming revenue monthly, and hybrid deals on its affiliate home page. Hybrids smooth income for newer sites while keeping some long-term upside.

Sub-affiliate commission

A sub-affiliate deal pays you a slice of what other affiliates you recruit earn. 7BitPartners advertises up to 5% of referred webmasters’ income. Tracking software supports deeper structures too: Affilka, the platform behind 7BitPartners, describes multiple sub-affiliate tiers. If a recruit earns 4,000 in a month, a 5% override is 200. Responsibility travels with it, though. Clause 5.2 O of the 79 Affiliates terms makes you fully liable for the acts of any third party or sub-affiliate you engage.

Getting paid in crypto: the volatility layer

Revenue share is normally calculated in a fiat unit such as EUR or USD, as the 79 Affiliates terms do with their euro threshold, and converted to a coin only if you choose crypto payment. That creates two separate exposures: the price move between month-end and payout, and the price move while you hold the coins afterwards.

Take a September commission of €3,000, calculated on 1 October and paid on 25 October. If bitcoin is €100,000 on payout day, you receive 0.03 BTC. Should the price fall 12% before you sell, those coins fetch €2,640; a 12% rise gives €3,360. Neither outcome changes what the programme owed you. It changes what you end up with. Affiliates who need predictable income often ask for payment in a stablecoin such as USDT or USDC, or sell coins on receipt and keep only a deliberate share in crypto.

Ask each programme which coins and networks it pays in, who bears the network fee, and at which rate and time the conversion happens. Timing matters too: 79 Affiliates aims to pay by the 25th, may add a further 15 days’ delay with notice, and can hold balances for up to 180 days while it checks transactions. Wager-based programmes can be much faster; Stake’s page promotes instant payout of earnings to your account.

Thresholds, deductions and clauses that change the maths

• Minimum payout: balances below the threshold roll over. 79 Affiliates sets €200 for bank wire.
• Single-brand attribution: under the 79 Affiliates terms, commission accrues only on the site where your player first registers, not on sister brands they later use.
• Clawbacks: commission on traffic later judged fraudulent or non-compliant must be returned or is set off against future payments.
• No commission after termination: under the same terms, revenue share stops for activity after the agreement ends, even from players you referred earlier.
• Rate changes: many agreements let the operator change the payment plan at its discretion.

Regulation can rewrite the model altogether. In Australia, the Gambling Reform Bill passed on 19 August 2026, with most measures applying from 1 January 2027, and ACMA says it bans activity-based affiliate commissions. Our compliance guide for crypto casino webmasters tracks rules like this by market, and the step-by-step setup is in how to become a crypto casino affiliate. For the companies and software that run these programmes, see affiliate networks and platforms.

Frequently asked questions

What is a good revenue share percentage for crypto casinos?

There is no standard figure, and many programmes negotiate rates individually. 7BitPartners publishes 25-50% of net gaming revenue, while 79 Affiliates agrees its rate at sign-up. The percentage only means something alongside the deductions and the carryover rule, so compare the net amount you would receive on the same player activity.

Is negative carryover always bad for affiliates?

It always reduces income after a losing month, but programmes without it sometimes offer lower headline rates or larger admin fees to compensate. Run your own numbers on a bad-month scenario before deciding.

How does a wager-based commission differ from revenue share?

It is calculated from the amount wagered multiplied by a theoretical house edge, so real player wins and losses do not affect it. Stake publishes this method with a default 10% rate and a fixed 3% theoretical edge for sports bets.

Can I get CPA and revenue share on the same player?

Only on a hybrid deal agreed in writing. Under standard CPA terms such as those of 79 Affiliates, a CPA payment closes out that player and no revenue share follows.

Should I take commission in bitcoin or a stablecoin?

Bitcoin exposes you to price moves after the payout is calculated; a stablecoin removes most of that risk. Whichever you choose, record the value on the day you receive it for tax purposes.